A consumer researcher gave consumers a sample shampoo. After using the
shampoo, each consumer used an interval-level scale to rate his or her satisfaction with it. Scores could range from 0 to 100, with higher scores indicating greater satisfaction. Consumers didn’t know each other and were randomly assigned to three groups: (1) receive a store brand of shampoo in a bottle clearly labeled as such, (2) receive a premium brand of shampoo in the premium brand’s bottle, or (3) receive a store brand of shampoo in the premium brand’s bottle. Here are the collected data:
| Store brand, store bottle | Premium brand, premium bottle |
Store brand, premium bottle |
| 70 | 85 | 85 |
| 65 | 90 | 80 |
| 65 | 95 | 90 |
| 60 | 90 | 85 |
| M = 65 s = 4.08 |
M = 90 s = 4.08 |
M = 85 s = 4.08 |
SSbetween = 1400
c. What is the decision rule?
d. Calculate the test
A consumer researcher gave consumers a sample shampoo. After using the
shampoo, each consumer used an interval-level scale to rate his or her satisfaction with it. Scores could range from 0 to 100, with higher scores indicating greater satisfaction. Consumers didn’t know each other and were randomly assigned to three groups: (1) receive a store brand of shampoo in a bottle clearly labeled as such, (2) receive a premium brand of shampoo in the premium brand’s bottle, or (3) receive a store brand of shampoo in the premium brand’s bottle. Here are the collected data:
| Store brand, store bottle | Premium brand, premium bottle |
Store brand, premium bottle |
| 70 | 85 | 85 |
| 65 | 90 | 80 |
| 65 | 95 | 90 |
| 60 | 90 | 85 |
| M = 65 s = 4.08 |
M = 90 s = 4.08 |
M = 85 s = 4.08 |
SSbetween = 1400
e. Report results (Table and APA)
f. What do these results mean?
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more
Recent Comments