Data Analysis Design

1. The data collected from the Likert scale in the survey will be averaged and standard deviation found to get an overall idea of the attitudes of the respondents towards Coca Cola COKE.
2. Next the item wise scores will be calculated for the ten items in the questionnaires. This will give a detailed description of the variables.
3. Finally I will conduct a factor analysis and extract three main factors that can be used to improve customer attitudes and brand loyalty.

The Assignment guidelines:

Throughout the course, you will be developing a marketing research proposal. For this unit, complete the following tasks: See attached file for full problem description.

Data Analysis Design

ASSIGNMENT:

Select a research topic.

Define the research problem.

Develop the research approach.

Throughout the course, you will be developing a marketing research proposal. For this unit, complete the following task:

Formulate your research design.

Throughout the course, you will be developing a marketing research proposal. For this unit, complete the following tasks:

Create your sampling design.

Create your data collection, measurement instrument(s), and data preparation design.

So now I have to create my data Analysis design, and my original research was regarding the document I attached titled Buying behavior.