Glow, is the leader in the bea

Glow, is the leader in the beauty products around the world. Today, the company has evolved into the world’s largest beauty and cosmetics company, with distribution in 125 countries and 34 global brands.  Michael, CEO  of Glow has quest to achieve and “meet the needs of only women around the globe and make beauty products available to as many women as possible”.

In India, Glow focuses on five areas of beauty expertise: skin care, hair care, makeup, hair colouring, and perfume. 

Further in India, its brands fall under four different groups: (1) Consumer products (54 percent of sales includes mass marketed brands like Glowine sold at competitive pricing through mass-market retail chains (2) Glow Muxe (27 percent of sales includes prestigious brands like Nuren perfume that are available only in premium stores, department stores or speciality stores). (3) Professional products (14 percent of sales includes brands such as Hedkin designed specially for professional hair salons), and (4) Active cosmetics (7 percent of sales, includes dermo cosmetic products sold at pharmacies, drugstores and medi-spas).


Identify the targeting strategies used by Glow as per the above case. Justify your stance.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more