Search online resources and find an article describing an experience of either: (1) a US company or division that conducts business in a foreign country; or (2) a company or division based in another country which has started doing business in the United States. Perform searches on “joint venture,” “licensing,” or “strategic alliance.”
Please answer the following questions:
1. Was the company’s experience positive, negative, or mixed? Justify your answer.
2. What legal or political barriers did the company have to overcome? What cultural or business differences did the company encounter? What problems did these differences create for the company? What did the company do to overcome the obstacles? Did the company handle cultural and business differences effectively? Why or why not?
3. Companies involved in international trade have to watch the exchange rates for the euro, Japanese yen, Brazil real, Russian ruble , and US dollar. If you were a U.S. exporter, how might a stronger dollar affect demand for your products? How might a weaker dollar affect demand?
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