Carbon Health is founded in 2015 with the vision of democratizing healthcare and making quality care accessible to everyone. The company is using technology and blending in-person and virtual health care services together. The co-founder, Eren Bali, has started with the question of “What will the world’s largest healthcare network look like?” Imagine a platform where millions of doctors can connect with their patients as well as other doctors, collaborating and exchanging ideas. All of the electronic health records of a patient are stored on this digital platform and patients can chat with the doctors online. In the application, patients can schedule their appointments, keep track of their medical records such as lab results and images as well as prescriptions. Carbon Health has opened modern clinics with smart technology besides conducting distanced clinical practice. The company has quickly adapted to the COVID-19 pandemic and developed a digital Coronavirus Assessment Tool and opened mobile clinics for Coronavirus testing in the San Francisco Bay Area.
You have been employed as a Business Analyst by Carbon Health to analyze the current environmental factors that influence the company. You are expected to write a report and present a summary of findings to the top management.
1. Using PESTLE analysis (Political, economic, social, technological, legal, environmental factors) identify and discuss both the positive and negative impacts the macro environment has on business operations of the company.
2. Apply a SWOT analysis to Carbon Health to identify the company’s key strengths and weaknesses. Discuss how they interrelate with external factors (opportunities and threats) identified in the first question.
3. Based on your analysis of key findings explain how they influence the company’s long-term strategic goals and decision-making process.