You have been employed as a Business Analyst by Carbon Health to analyze the current environmental factors that influence the company. You are expected to write a report and present a summary of findings to the top management.
1. Using PESTLE analysis (Political, economic, social, technological, legal, environmental factors) identify and discuss both the positive and negative impacts the macro environment has on business operations of the company.
2. Apply a SWOT analysis to Carbon Health to identify the company’s key strengths and weaknesses. Discuss how they interrelate with external factors (opportunities and threats) identified in the first question.
3. Based on your analysis of key findings explain how they influence the company’s long-term strategic goals and decision-making process.
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