Media Content Analysis

Purpose: Evaluate the quality and value of claims made and information presented by various authors.

Task: Write an essay in which you critically analyze at least 3 published commentaries/presentations related to an issue connected to social media. For each commentary/presentation, your analysis must include an evaluation of the evidence and reasoning presented as well as an examination of the value the commentary/presentation has for its intended audience and others. Compare and contrast various authors’ claims and perspectives.

Points: 200 (160 points from rubric-based assessment; 40 points for submitting a Reviewed Draft*).

Requirements:

• Review a minimum of three substantive articles, videos, or presentations that have been published in major print or multimedia sources (e.g., a magazine article; a blog; a YouTube video),
• Provide a brief, meaningful summary of each of the published presentations.
• Analyze the quality of the claim, evidence, and reasoning in each presentation, with a focus on the validity and value of the presentations.
• Use APA format – including in-text parenthetical citations along with a reference list at the end of the assignment.
• Answer the following questions in your analysis:
  • What are the purpose, claims, evidence, and reasoning of each presentation?
  • What are the qualifications and authority of each author?
  • In what ways do the authors reflect bias? How do the authors account for their bias?
  • Are there any significant statements or omissions that might affect the reliability of the information or arguments presented?

Presentation Format:

• 1000 – 2,000 words
• 12 point, Times New Roman or Arial Font
• Double-Spaced
• APA format for body and References page

Follow the paragraph format below to be sure that you have covered all the requirements for the topic you have chosen:

Paragraph #1  1st article title, author and their qualifications along with a summary of it.                                           20 points

Paragraph #2    2nd article title/presentation, author and their qualifications along with a summary of it                 20 points

Paragraph  #3   3rd article title/presentation, author and their qualifications and of course a summary of it.            20 points

Paragraph #4    compare and contrast the purpose and the claims of each of the three authors                                  20 points

Paragraph #5   compare and contrast the evidence shown and the reasoning of each author/presentation               30 points

Paragraph #6  in what ways do the author’s reflect bias/fallacies and how do they account for them?                         20 points

Paragraph #7  Are there any significant statements or omissions that might affect the reliability of the

                                information or arguments presented?  Which one drew your attention and why?                           20 points

APA References  alphabetized, double spaced and indented on the second, third, etc. lines                                          10 points