International operations: marketing, supply chain management paper

 

 

 

 

Deliverable:

Submit a 7-to-8 page Max analysis of the issues that responds to the criteria listed below. Research is not required. Use only the data presented in the case study itself. 

The report is to be double-spaced with 1-inch margins, 10-to-12 point type, posted as rtf or Word document. Use APA format for citations and references. The cover page and list of references are not part of the page count. The report’s organization is indicated below.

Your report should clearly demonstrate your ability to apply, integrate, and cite relevant theories, concepts, frameworks and ideas from course readings into your analysis. Additional research is not required. Use data and information provided by the case study, course readings and Discussions.

Instructions and format for the paper

 

·         Include an Introduction that states succinctly the two key issues or problems to be discussed in the report. Do not restate the facts presented in the case. 

·         Provide an in-depth analysis of the issues and responses to the questions posed in the Assignment.

·         Include Conclusions and  Reflection/Lessons Learned. Respond clearly to the questions posed in the Assignment.

 

 

Demonstrates mastery of subject matter, ability to apply general concepts to the specific situation detailed in case study. Analysis is logical and well reasoned. All information is correct and relevant.

 

Analysis and ideas are supported by ample data from the case study and by references to theories, concepts from the course readings. 

Accuracy and focus are well demonstrated. Required readings and sources are used effectively.

 

Overall work demonstrates superior understanding of the types of strategies used by enterprises; and how organizational structure, diverse cultures, management, leadership styles, staffing policies and other factors can impact business models, company global strategy.

 

Conclusions and lessons learned are clearly presented, decisive and justified, include examples of best practice and references to course case studies.

Graduate level writing is reflected throughout the paper. Paper is well organized; paragraphs flow smoothly.  There are few or no errors in grammar, spelling, punctuation, word usage and sentence structure.  Citations are properly used (APA format), and all sources are identified and cited properly in the text and the reference list.

Assignment:

Imagine that you are Mr. Shah. Prepare a 7-to-8 page Max, presentation to the board of M&M (SA) regarding recommended options.

Your paper should be organized as follows:

Overview of the issues:

Analyze M&M’s (SA) position and prospects within the overall M&M corporate strategy.

Analysis of possible options:

Four managerial options are available:

•    Contract assembly: Collaborate with a local producer to use the latter’s surplus to assemble vehicles in South Africa?

•    Own manufacturing: Set up M&M’s own manufacturing unit?

•    Use South Africa as a hub: Adjust the current business model of importing completely built units (CBUs) from India to expand into the African market by using South Africa as a re-export hub?

•    Wait and Watch?

Your presentation to the board should present the downside and upside of each of the four options based on three criteria: Strategic attractiveness, economic viability, and organizational feasibility. Prognosticate where each of the decisions might bring M&M (SA) by 2015.

Conclusions and Recommendations:

Recommend one of the options to the board and explain your choice.

 

 

Required Reading & media

DRS: Daniels, J. D., Radebaugh, L. H. & Sullivan, D. P.International business. (15th ed.) Chap. 17, “Marketing globally,” p. 655-695; Chap. 18, “Global manufacturing and supply- chain management,” pp. 695-728. 

 

“Fortune at the bottom of the pyramid (BOP),” 2011. Five minute introduction to marketing to the BOP.

http://www.youtube.com/watch?v=CPnx6gLcfK4 

Gunther, M. “The base of the pyramid: Will selling to the poor pay off?” The Guardian, May 22, 2014.

 

http://www.theguardian.com/sustainable-business/prahalad-base-bottom-pyramid-profit-poor

 

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