Watch the following Budweiser Superbowl commercials at: Commercial 1 (Links to an external site.)Links to an external site., Commercial 2 (Links to an external site.)Links to an external site., and Commercial 3 (Links to an external site.)Links to an external site.
Check the following post on Budweiser Facebook page (Links to an external site.)Links to an external site., and its Twitter page. Based on what you have learned so far, discuss how various IMC tools can be used by companies such as Budweiser to build and maintain relationships with their customers in the case of Superbowl commercials over years.
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