For this assignment, choose an advertisement that you believe makes an important statement related to environmental, social, political, or cultural responsibility. Analyze the advertisement, and create an argument explaining what statement the advertisement is making, why it is important, and how it relates to a current issue or situation.

Notes for Completing this Assignment:

1. Choose an advertisement to analyze. This could be a print advertisement, a commercial, etc. When choosing your advertisement, think about not only the product or service that is being advertised, but also what statement is being made by the advertisement. Is it referencing an environmental, social, political, or cultural issue or situation?
2. Make a claim. The argument for your essay comes from the claim that you are making about your advertisement. You decide what statement that you believe the advertisement is making, and you have to support that claim with evidence from your advertisement (Minor Assignment 3 will help you with this).
3. Explain the situation/issue. Imagine that you are explaining the environmental, social, political, or cultural issue to someone who has never heard or learned about it. You may need to give background information, and you can use sources to help you here. You have to describe the situation/issue and explain why people should care about it.
4. Explain why this advertisement is important and why people should pay attention to it. This is also part of argumentative writing. You have made a claim about your advertisement, and as part of your argument, you have to explain why this advertisement matters.

Guidelines:

• This essay should be between 1000-1200 words.
• You should use one-inch margins, 12-pt. font, double-spacing, a title, the correct header, and page numbers.
• Your advertisement is one source, and you should find two-three other sources that discuss your topic to help you in your essay. You may find sources that discuss the company/organization that created the advertisement, sources that discuss the public reaction to the advertisement, sources about your current issue/situation, etc.
• You must have a Works Cited page, and you must also cite all of your sources in your essay.